Food innovation starts here

Developing the strategy, branding, and marketing to attract a record number of attendees to one of the world’s largest food technology events

No items found.
All Projects >
The first event of its kind

The Institute of Food Technologists worked with 360 Live Media to develop a new event to convene the entire food ecosystem. The goal? Bring together the smartest people in the world to find news ways to make food taste better, last longer, and sustain life on our planet for generations to come.

Over the course of several years, 360 Live Media led the event strategy, branding, audience research, and integrated marketing campaign to launch FIRST—which stands for Food Improved by Research, Science, and Technology. The result? The new, hybrid event attracted record attendance in its inaugural year.


A new brand to convene the entire industry

No items found.
No items found.

Want to spitball a few ideas and see how we may be able to help?

Let's Talk