Food innovation starts here

Developing the strategy, branding, and marketing to attract a record number of attendees to one of the world’s largest food technology events

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The first event of its kind

The Institute of Food Technologists worked with 360 Live Media to develop a new event to convene the entire food ecosystem. The goal? Bring together the smartest people in the world to find news ways to make food taste better, last longer, and sustain life on our planet for generations to come.

Over the course of several years, 360 Live Media led the event strategy, branding, audience research, and integrated marketing campaign to launch FIRST—which stands for Food Improved by Research, Science, and Technology. The result? The new, hybrid event attracted record attendance in its inaugural year.

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“If you’re looking for a strategic agency that gets results, you should partner with 360 Live Media. They worked with us to rebrand our annual event as well as redesign the education strategy for our already successful scientific program. As a result of the strategy they developed, we were able relaunch our event in 2022 with a fresh and revitalized brand, more engaging education program and a strategic framework in place to help us continue to grow for years to come.”
Christie Tarantino-Dean, IFT

Other work

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