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Gathering the best minds in transplantation
The American Transplant Congress (ATC), the joint annual conference of the American Society of Transplantation and the American Society of Transplant Surgeons, looked to deliver a landmark event that would commemorate 70 years of life-saving transplant advancements. To gather the brightest minds in their field, ATC partnered with 360 Live Media for event strategy, planning, management, marketing, and exhibit & sponsorship sales & fulfillment.
Results
- Record-breaking 4,600+ attendees (12% growth)
- 2,200+abstract submissions (3% growth)
- 49 countries
- 4,000+ earned media mentions
- Exceeded revenue and ROI targets
ATC accomplished its mission and delivered on its commitment to creating a global exchange of knowledge and expertise.
"360 Live Media worked with our Planning Committee and Joint Council at every step along the way to curate a comprehensive program and impressive lineup of speakers. Their work on the event’s visual identity, website, marketing strategy, and public relations efforts brought ATC 2024 to the next level. Our members and attendees were impressed with the visual impact of the ATC 2024 brand and the quality of the marketing efforts. 360 Live Media’s pricing strategy and expertise in paid digital media resulted in an increase in registrations from 2023 and high engagement throughout the campaign. The public relations efforts were also impressive, with ATC 2024 being mentioned in top-tier media outlets."
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