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Breaking the mold to drive record-breaking attendance
Six years after its last iteration, NPE, the largest plastics trade show in the Americas, needed a successful return with NPE2024. Facing an evolving industry landscape, 360 Live Media partnered with the Plastics Industry Association (PLASTICS) to reimagine the show across marketing, sales, operations, and content to attract 51,000+ attendees. Together, we positioned NPE2024 as the launchpad for the next generation of plastics professionals and a platform for the industry’s future.
NPE2024 exemplified the power of a fully integrated event marketing strategy, seamlessly connecting every phase from exhibit sales to attendee acquisition. The show not only marked a successful event after a six-year hiatus, but also welcomed a new generation of plastics professionals and redefined the future of the industry.
Results:
- Sold over 1.1 million net square feet to 2,100+ exhibitors
- 40% increase in sponsorship revenue over previous show
- Most international NPE ever: 133 countries represented
- Youngest NPE ever: 30% of attendees under the age of 40
- 63% first-time attendees
- 200% increase in earned media coverage
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"The reimagined branding of NPE allowed us to connect with our audience and demonstrate our commitment to the industry in a new and personalized way. Through a fully integrated event marketing strategy, we were able to break show records and plan an incredibly successful return of NPE. 360 Live Media has felt like an extension of my team, and exemplify the qualities I value most in a marketing agency partner."
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