The American Orthotic & Prosthetic Association (AOPA) was ready to solidify itself as the premier destination for networking, professional development, research, and resources for the orthotics and prosthetics (O&P) industry.
To support this new vision, 360 Live Media designed a new visual identity that reaffirms and elevates AOPA’s position as the leading voice of a progressive, solutions-oriented industry that is an integral part of enhancing lives and maximizing human potential.
This abstract human figure represents the excitement and victorious feeling of regaining mobility.
While the brand mark is an abstraction of a running person, it is made from the rotated letters “O” and “P” representing Orthotics and Prosthetics—O&P Professionals
The line variance and fluid form of the logo resembles a signature. This represents the personalized and customized nature of O&P care.