Designing an active, modern brand

A powerful new brand for an organization dedicated to empowering people

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A new brand with purpose

The American Orthotic & Prosthetic Association (AOPA) was ready to solidify itself as the premier destination for networking, professional development, research, and resources for the orthotics and prosthetics (O&P) industry.

To support this new vision, 360 Live Media designed a new visual identity that reaffirms and elevates AOPA’s position as the leading voice of a progressive, solutions-oriented industry that is an integral part of enhancing lives and maximizing human potential.

This abstract human figure represents the excitement and victorious feeling of regaining mobility.

While the brand mark is an abstraction of a running person, it is made from the rotated letters “O” and “P” representing Orthotics and Prosthetics—O&P Professionals

The line variance and fluid form of the logo resembles a signature. This represents the personalized and customized nature of O&P care.

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“360 Live Media helped bring our association’s brand to a whole new level. Our organizational visual identity now aligns better with our members, our staff, and those we serve. Using 360 Live Media’s strategic event and marketing recommendations, we feel better equipped to deliver an excellent event and ensure we accomplish our mission.”
Eve Lee, AOPA
Executive Director

Attracting attendees to a bold, new event


Launching the Brand

Other work

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