Moving an Industry Forward with a New Brand

Helping NACAC increase their reach and relevance among members

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Banner with NACAC logo and signature triangular patternAll Projects >
Guiding the Journey

The National Association of College Admission Counseling (NACAC) believes that every person should have access to the transformative power of higher education. To help NACAC achieve this mission, 360 Live Media undertook the organizational rebrand initiative, revamped their organization’s website, and designed an effective marketing strategy that moved NACAC’s brand forward.

With meticulous attention to detail, we embarked on a journey to redefine NACAC's brand identity, incorporating their core values, vision, and mission into a cohesive and visually captivating narrative. NACAC members help guide students onward along their best path in their academic journey.​ Their new logo represents that forward motion and the diverse pathways that students can pursue via postsecondary education.

Simultaneously, we undertook the challenge of rebuilding their website. Our team crafted a visually stunning and user-friendly digital platform that seamlessly integrated the new brand identity. Through the creation of a complex sitemap, full visual wireframes, and a customized system of content transfer, we developed over 100 pages of the new website.

NACAC logo sketch
NACAC color palette
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NACAC style guide displaying logo specifications
Screenshots of the NACAC website on a computer, iPad, and iPhone
NACAC marketing brochure
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A collection of marketing and stationary collateral displaying NACAC branding
NACAC Website homepage screenshot

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