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How to Plan a Profitable Event in Uncertain Times
Strategies for association leaders to plan for a profitable annual meeting in 2022
How to Make Your Brand Refresh Successful
Learn from the Chandon brand refresh design project for your next branding project
How to Mitigate Top Conference and Trade Show Risks
2022 brings a number of risks for conferences and trade shows
How to create a virtual trade show
Virtual trade shows are here to stay
How is COVID-19 Transforming the Events Landscape?
How to approach your association event as you consider virtual
How to Convince Your Audience to Come Back In-Person
The four audiences you need to convince to come back to in-person events
How to Build an Event Crystal Ball
Meeting planners may not be able to predict the future, but they can act now to prepare for what we all know is coming.
Demographics Are Destiny
Prepare your association to meet the needs of a changing demographic
An Expert Lesson on Storytelling
What meeting planners can learn from Pop-Up Magazine's dynamic events
How CBA LIVE’s Theme Unified & Inspired
The Consumer Bankers Association (CBA) successfully used the theme "For the People" at CBA LIVE 2024 to unify and inspire attendees. The event served as a model for event theming, demonstrating how a well-executed theme can unify attendees, inspire reflection, and solidify an organization's position as a champion for its members and the communities they serve.