Sadaf oversees 360 Live Media’s account management team and overall client relations. She has over 17 years of experience in the event space across various industries conceptualizing and managing programs for different brands from intimate VIP events to 40,000+ person large scale festivals.
Prior to joining 360 Live Media, Sadaf was at Marriott International leading its internal creative agency that focused on marketing and associate engagement for over 200+ yearly clients. She oversaw the entire budgeting, workflow and deliverables for the agency and managed client relationships that spanned Marriott International’s brand portfolio, hotel properties and corporate departments. Under her leadership, for the first time in 25 years, the Creative Services team hit their target revenue goal and was able to expand deeper into event production and global experiential campaigns for their 700,000+ employee base.
With her background in music marketing, event sponsorships and production, Sadaf has spent most of her career creating one-of-a-kind experiences and talent partnerships for brands including PlayStation, Virgin Mobile and Boost Mobile at music festivals and national tours. Additionally, she's created award winning experiences within the video game industry managing clients and large brands for publishers Square Enix, Warner Brothers and Ubisoft.
Sadaf earned a Bachelor of Science in Marketing Communications from New York City’s Fashion Institute of Technology. After graduating, she landed her dream job on a national tour. Her penchant for discovering fashion, music, new places and experiences has remained a constant in her life.