The in-person event must be different and better than 2019, if you want to expand your audience, command a premium registration fee, and get your exhibitors back and willing to pay premium rates for a potentially smaller audience.
85% of leadership (senior managers, executives, board members) cited in-person events as essential to their company's success. Source: Bizzabo, 2020
Don’t start planning 2022 in-person events as you did in the past. Resist the pull of “better sameness” design. General sessions, breakouts, and traditional expo halls can still work—but not in the same way they used to.
Strategies that ensure success: Introduce a topic that will unite, polarize, and activate the largest possible audience; Intentionally insert ways for live attendees to connect with those not in-person; Incentivize in-person attendance with prizes or other perks
55% of event planners cited safety concerns as the biggest obstacle to hosting live events. Source: EventMB, 2020
Keep your live event safe: Use tools and large name badges to ease socially distanced networking; Commit to and share safety protocols well in advance of your live event; Streamline registration with a pre-event kit to prevent long lines
Digital events can be very successful but must be reimagined as they become an adjunct to your live, in-person event. A new strategy, design approach, and business model must be adopted.
Strategies that ensure success: Program your event like a TV show; Offer your audience on-demand content; Monetize your event with sponsors and underwriters
A top concern for live events moving forward will be ROI. Streaming live produced content is significantly more costly than recording with post production. The right decision must be made on how to allocate resources for the right return.
44% of online sessions have fewer than 25 attendees. Source: GoToMeetings
2021 digital events pull 30-40% of 2020 digital audiences
Keep your digital event profitable: Use past data to determine live vs. on-demand consumption; Record in-person content and produce snackable online sessions; Hold the in-person and digital events asynchronously for best use of resources