The question is: When?
When can we “re-open,” when can we resume our live events, when can we come back together?
Nature abhors a vacuum, and at this moment there is a complete vacuum when it comes to information about live events and what the future holds.
Sure, there may be modest 100-, 250- and maybe 500-person events by Q1, 2021, but that doesn’t help those of you who need to deliver a large event for well over 500 people.
So, the question is: What does the future look like for my association's event portfolio, and how quickly can I start making plans for 2021?The answer: right now!
Here you go...
The magic behind this model is that no matter what the live to virtual ratio is for your 2021 event, you can scale, flex, and adapt, because it will just be a matter of expanding or contracting based on market conditions.
Hotels, studios, meeting tech platforms, speakers, and all of your support network will work with you; what are their options?
This isn’t going to be easy, and there will be uncertainly and missteps, but it’s a much better option than doing nothing.
Fill the vacuum that nature abhors before it’s too late. You must provide confidence and assurance to your audience that the show must and will go on.
For more on this topic, view the recording of my most recent webinar: How to Make Decisions with Confidence During COVID-19. My friend Maury Giles, partner at Heart+Mind Strategies shares real-time data on attitudes and feelings towards reopening, travel, and the future, while I share a framework for using this data to make decisions.
Founder & CEO
360 Live Media