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Smithbucklin Announces Executive Changes

Transitions Deepen Smithbucklin and 360 Live Media’s Commitment to Meet the Evolving Needs of Associations

CHICAGO – Smithbucklin announced today changes to its company’s executive leadership team.

Effective Jan. 1, 2022, Don Neal, founder and CEO of 360 Live Media, the experience design, marketing and event-focused agency acquired by Smithbucklin in 2018, will assume the newly created role of chief strategy officer, Smithbucklin. In this role, Neal will focus on growth strategies for Smithbucklin, its association clients, and enterprise thought leadership.

Also effective Jan. 1, 2022, Jack Macleod, current chief growth officer of 360 Live Media, a role he has held since 2019, will assume the role of president, 360 Live Media, succeeding Neal.

“Don and Jack are both growth-focused executives who have brought extraordinary effort, creativity, and enthusiasm to serving our clients,” said Matt Sanderson, president and CEO, Smithbucklin. “Our strategy is to continue to be the leading partner for associations seeking innovation and growth to increase reach and impact. These moves are part of our continuing commitment to help associations modernize to advance their missions and create opportunity amid uncertainty.”

Smithbucklin and 360 Live Media are both located in the newly opened Washington, D.C., office, a flexible workspace that inspires innovation and collaboration for employees, clients, and the association community.  

Don Neal Biography

Don Neal, a seasoned marketing advisor, author, speaker, and entrepreneur, has been building brands and leading organizations for more than 30 years. In 2011, Neal founded 360 Live Media, an award-winning, association-focused, experience design agency, acquired by Smithbucklin in 2018. Neal is a former Omnicom marketing and media executive leading global brands such as Mercedes Benz, Exxon Mobil, and Reuters. He served as consumer and commercial CMO at Marsh McLennan leading all media planning and marketing affinity programs for over 1,000 industry associations.

Jack Macleod Biography

Jack Macleod has over 20 years of experience in marketing, advertising, and public relations. He joined 360 Live Media in 2019 as chief growth officer to collaborate with association leaders. Macleod previously served as publisher and chief revenue officer at Inside Higher Ed. He also previously served as senior vice president and general manager at MXM Social, a social media content marketing agency. Macleod started his career at Ogilvy Public Relations Worldwide in Washington, D.C.

Headshots available upon request.

About Smithbucklin

Smithbucklin empowers associations and communities that enrich society and move industries forward. Working together, we help organizations reimagine solutions to nurture growth, advance missions, and increase reach and impact. From complete association management solutions to a full array of expert capabilities propelled by talent, versatility and creativity, we help associations achieve their greatest potential.

About 360 Live Media

360 Live Media is an event strategy, marketing, and design agency that helps membership organizations maximize the impact of their events to advance their mission. It drives tangible business results by helping organizations modernize their approach to events, membership, and revenue.  


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