Now What? Susan Robertson, President and CEO, ASAE
May 26, 2020
Susan leads an organization that serves as a model for other associations, but what does that mean when we're all in uncharted territory? Watch the full interview to learn:
- How Susan sees competitors, cities, and businesses coming together to solve common challenges
- Why she's excited to go virtual with her annual meeting
- What ASAE is doing to make sure Congress understands the value of associations and their economic impact
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I spoke on a panel recently about redesigning association events, and I’ve been thinking about one idea that kept coming up in different ways. When an event needs to change, the first question should not be, “What should we add?”
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Designing Connection with Intention
At a recent event, I decided to run a small experiment on myself. It was a new community for me, and I specifically wanted to expand my network. So instead of choosing content by topic or speaker, I looked for sessions that were designed around connection. This was a challenge for me. I’m a very introverted person and I expected to feel drained at the end of each day. I was surprised to find the opposite. What I learned is something I think every event organizer should pay attention to.
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In uncertain times, familiar choices feel safer. This is why so many organizations get stuck.