Now What? Susan Robertson, President and CEO, ASAE
May 26, 2020
Susan leads an organization that serves as a model for other associations, but what does that mean when we're all in uncharted territory? Watch the full interview to learn:
- How Susan sees competitors, cities, and businesses coming together to solve common challenges
- Why she's excited to go virtual with her annual meeting
- What ASAE is doing to make sure Congress understands the value of associations and their economic impact
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.
5 Things I Learned from the TSE Fastest 50 Education Summit
The Trade Show Executive Fastest 50 Education Summit was full of key learnings for association event professionals. In 2026, the common thread across sessions and conversations was alignment. Audience, experience, and revenue strategy working together.
360 View: Why Every Event Team Needs an Audience Strategist
Many organizations have strong marketing teams and strong event teams. Marketing tells the story. Event teams deliver the experience. But there is rarely a clear owner of the audience itself.
What “Urgency” Actually Means in Event Marketing
When you strip event marketing down to its foundation, there are really only two tools available to a marketer. Urgency and exclusivity. Everything else is execution. The question is not whether to use them. It is whether you are using them honestly.