Now What? Michelle Korsmo, President and CEO of WSWA
Don and Michelle discuss management in uncertain times including how Michelle takes inspiration from Winston Churchill's leadership style. Watch now to hear:
- How WSWA is re-imagining how they provide educational content to their members
- How Michelle's team has pivoted to work streams
- Why WSWA canceled their event (and didn't pivot to virtual)
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When Uncertainty Reigns, Registrations Stall: What Associations Must Do Now
The ripple effects of government instability, economic anxiety, and shifting trade policies are shaking confidence and suppressing early commitments to events. Here's what associations can do now.
How to Build a Trustworthy Event
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