Now What? Michelle Korsmo, President and CEO of WSWA
May 11, 2020
Don and Michelle discuss management in uncertain times including how Michelle takes inspiration from Winston Churchill's leadership style. Watch now to hear:
- How WSWA is re-imagining how they provide educational content to their members
- How Michelle's team has pivoted to work streams
- Why WSWA canceled their event (and didn't pivot to virtual)
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.
.jpg)
Trust Is Your Strongest Sales Asset: How Associations Can Turn Member Confidence into Sponsor Value
Building your sales approach around member trust can lead to stronger relationships across the board. Learn why.
360 Live Media's 2026 Ins and Outs
As associations plan their 2026 marketing and events strategies, we took a look at what’s trending and what’s tired for association marketing and events.
.jpg)
Start Previewing Your 2027 Event in 2026
Plan smarter, not later. Learn how previewing your 2027 association event in 2026 builds strategy, sponsorship value, marketing momentum, and alignment.