
Now What? Michael Johnson, President and CEO, NSSGA
The National Stone, Sand, and Gravel association has not only been weathering the economic storm, but they've been thriving. Don chats with Michael to uncover his leadership philosophy and discuss:
- How NSSGA is leveraging virtual technology to connect with more members than ever
- The shift in engagement with content the association has seen over the past few months
- The challenges with membership Michael sees on the horizon
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.
.jpg)
Designing Relevant Event Programming That Meets Audience Needs
Relevant programming starts with understanding what your audience truly needs. Consider this your roadmap to a smarter, more impactful agenda

Designing Events for Community, Not Just Content
In a world overflowing with content, your event’s real value is its community. When it becomes the go-to place for collaboration, ideas move faster, relationships grow deeper, and attendees keep coming back.

Design for Impact: How Mission-Driven Organizations Can Modernize Their Annual Signature Events
Modernizing a flagship event isn’t about adding flash or new technology. It’s about rebuilding the connection between your audience, your mission, and the outcomes you want to achieve