Now What? John Toner, Vice President, UFPA

July 17, 2020

Hear from an expert who has successfully launched a virtual trade show. United Fresh Produce Association just hosted their first all-virtual event, led by John Toner. John sits down with Don Neal to share:

  • How he selected a tech platform
  • Stats on attendance and audience growth
  • The advantages of virtual

Explore Our Latest Insights

Stay updated with our latest blog posts and trends.

360 Live Media Honored as Gold Stevie® Award Winner: Advertising/Design Agency of the Year

360 Live Media is proud to announce that we have been named the Gold Stevie® Award Winner for Advertising/Design Agency of the Year in the 2026 American Business Awards®. This prestigious recognition celebrates the innovation, creativity, and strategic excellence our team brings to every client engagement and experience we create.

5 Things I Learned from the TSE Fastest 50 Education Summit

The Trade Show Executive Fastest 50 Education Summit was full of key learnings for association event professionals. In 2026, the common thread across sessions and conversations was alignment. Audience, experience, and revenue strategy working together.

360 View: Why Every Event Team Needs an Audience Strategist

Many organizations have strong marketing teams and strong event teams. Marketing tells the story. Event teams deliver the experience. But there is rarely a clear owner of the audience itself.