Now What? John Toner, Vice President, UFPA
July 17, 2020
Hear from an expert who has successfully launched a virtual trade show. United Fresh Produce Association just hosted their first all-virtual event, led by John Toner. John sits down with Don Neal to share:
- How he selected a tech platform
- Stats on attendance and audience growth
- The advantages of virtual
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.
Redesigning Events Starts With Asking Better Questions
I spoke on a panel recently about redesigning association events, and I’ve been thinking about one idea that kept coming up in different ways. When an event needs to change, the first question should not be, “What should we add?”
%20(1).png)
Designing Connection with Intention
At a recent event, I decided to run a small experiment on myself. It was a new community for me, and I specifically wanted to expand my network. So instead of choosing content by topic or speaker, I looked for sessions that were designed around connection. This was a challenge for me. I’m a very introverted person and I expected to feel drained at the end of each day. I was surprised to find the opposite. What I learned is something I think every event organizer should pay attention to.
How to Make Change Feel Possible
In uncertain times, familiar choices feel safer. This is why so many organizations get stuck.