Now What? Christie Tarantino-Dean, CEO of IFT
May 20, 2020
Christie leads an association that relies on face-to-face and tactile experiences as her membership represents the food ecosystem. Learn how IFT is:
- Coping with changes in consumer demand and the supply chain
- Approaching pricing strategy for their virtual event
- Finding opportunity in innovation
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Redesigning Events Starts With Asking Better Questions
I spoke on a panel recently about redesigning association events, and I’ve been thinking about one idea that kept coming up in different ways. When an event needs to change, the first question should not be, “What should we add?”
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Designing Connection with Intention
At a recent event, I decided to run a small experiment on myself. It was a new community for me, and I specifically wanted to expand my network. So instead of choosing content by topic or speaker, I looked for sessions that were designed around connection. This was a challenge for me. I’m a very introverted person and I expected to feel drained at the end of each day. I was surprised to find the opposite. What I learned is something I think every event organizer should pay attention to.
How to Make Change Feel Possible
In uncertain times, familiar choices feel safer. This is why so many organizations get stuck.