Now What? Christie Tarantino-Dean, CEO of IFT
May 20, 2020
Christie leads an association that relies on face-to-face and tactile experiences as her membership represents the food ecosystem. Learn how IFT is:
- Coping with changes in consumer demand and the supply chain
- Approaching pricing strategy for their virtual event
- Finding opportunity in innovation
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The Attendee Archetypes
There is no such thing as "the attendee." There are people trying to make the next right connection. People looking for proof that their organization is not falling behind. People sent by their boss to bring back answers. People walking into the room for the first time, trying to understand the codes, language, power dynamics, and opportunities available.
Events in 2036: Three Futures Already Taking Shape
Scenarios like these will be here faster than we think.As Convene looks back on the past 40 years, we thought it might be fun to peek ahead to the next 10. What might we be reflecting on at the 50th anniversary?This is a useful practice called foresight visioning. By looking at signals from today and asking what they could mean for our industry and our audiences, we can begin to make more intentional choices about the future we are shaping.Time travel with me to 2036.
Redesigning Events Starts With Asking Better Questions
I spoke on a panel recently about redesigning association events, and I’ve been thinking about one idea that kept coming up in different ways. When an event needs to change, the first question should not be, “What should we add?”