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CBA Earns Gold Award for Event Theme by 360 Live Media

WASHINGTON, D.C. — 360 Live Media is honored to announce that the Consumer Bankers Association (CBA) is the distinguished Gold award recipient of the Hermes Creative Awards in the Nonprofit Association Event Theme category. The event theme was created in collaboration with the 360 Live Media team for CBA’s 14th annual retail banking event, CBA LIVE 2023.

The event’s 2023 theme, NEXT, signaled a new era for the banking industry — promising attendees that CBA LIVE is the place to go to learn what is new and forthcoming for banks. The NEXT theme "cityscape" creative was hand-illustrated by 360 Live Media's Art Directors. The cityscape illustrations represent the different verticals within the banking industry (i.e. automotive lending, risk mitigation, etc.). The illustration also served as a reminder to attendees that retail banking regulations are rapidly evolving, and attendees should expect these changes and be aware of future processes to aid their communities' successes.

CBA LIVE is the must-attend event for the retail banking industry. More than 1,700 senior-level bankers and those doing business with the banking industry gather from across the country to experience the premier event. CBA LIVE is an opportunity for retail banking leaders to convene and seek new insights, pressure-test thinking, and learn best practices to help them maintain and extend their advantage in the market. CBA LIVE offers top-notch programming tailored toward professionals motivated to learn the latest trends and share ideas with the most influential decision-makers in the business.  

About the Hermes Creative Awards

The Hermes Creative Awards honor the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.

About Consumer Bankers Association (CBA)

The Consumer Bankers Association (CBA) is the only member-driven trade association focused exclusively on retail banking. Whether buying a home, financing an education, or launching a small business, since 1919, CBA has partnered with the nation's leading retail banks to promote sound policy, prepare the next generation of bankers, and finance the dreams of consumers and small businesses.  

About 360 Live Media

360 Live Media, a Smithbucklin-owned company, is a strategy, marketing and design agency that helps organizations maximize their impact and advance their mission. The agency drives tangible business results by helping organizations modernize their approach to events, membership, and revenue. A client-first culture and some of the best team members in the business have crafted winning strategies and delivered unparalleled successes across every industry.

Media Contact:
Hunter Martin


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