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ASHE Earns MarCom Gold Award for Event Rebrand by 360 Live Media

WASHINGTON, D.C. — 360 Live Media and Smithbucklin are honored to announce that the American Society for Health Care Engineering’s (ASHE) annual conference was the recipient of the distinguished Gold Award in the Event Rebrand category at the 2023 MarCom Awards. ASHE’s Health Care Facilities Innovation Conference is the premier gathering for collaborative advancement in the rapidly changing health care physical environment landscape.

Aiming to reinvigorate the formerly named ASHE Annual Conference & Technical Exhibition, ASHE partnered with 360 Live Media and Smithbucklin to rename and rebrand their annual flagship event — the United States’ largest and longest-running gathering dedicated to health care facilities management — to reiterate the value this event provides to its dedicated community base and expand its reach to newer, younger, and more diverse audiences. For more than sixty years, the conference has supplied trusted knowledge and necessary tools to health care facility professionals who are dedicated to operating and maintaining safe, efficient and effective care environments.

“At ASHE, we are committed to evolving and adapting to meet the changing needs of the physical environments where health care is delivered,” said Lizzie Ortolano, Executive Director of ASHE. “By partnering with 360 Live Media and Smithbucklin, we’re reimagining the conference experience to provide health care facility professionals with even more insights and experiences to excel at their job in these transformative times.”

The conference features programming with essential core competencies needed for facilities managers and directors, infection prevention professionals, sustainability professionals, contractors, manufacturers and consultants to be successful at optimizing the health care physical environment, while also earning their Certified Healthcare Facility Manager (CHFM) designation. Whether an attendee is focusing on strategic approaches, looking for practical solutions, exploring new ideas or seeking foundational knowledge, the conference's diverse range of sessions caters to any individual’s specific needs. 

“The health care facilities field is evolving, and so is ASHE,” said Jack Macleod, President of 360 Live Media. “ASHE is committed to supplying a space for innovation, cost-saving and proactive strategies, while also advocating to alleviate the regulatory burden. This conference is a unique opportunity for health care professionals to collaborate with new and dynamic voices while also continuing to spearhead cutting-edge innovations.”

The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries.

About the American Society for Health Care Engineering

The American Society for Health Care Engineering (ASHE) is a professional membership group of the American Hospital Association. More than 12,500 members rely on ASHE as a key source of professional development, industry information and advocacy, including representation on key issues that affect their work in the physical health care environment.

About Smithbucklin

Smithbucklin empowers associations, societies, and communities to enrich and move industries, fields, and professions forward. Working together, to help organizations reimagine solutions to nurture growth, advance missions, and achieve lasting impact.

About 360 Live Media

360 Live Media, a Smithbucklin-owned company, is a strategy, marketing and design agency that helps organizations maximize their impact and advance their mission. The agency drives tangible business results by helping organizations modernize their approach to events, membership, and revenue. A client-first culture and some of the best team members in the business have crafted winning strategies and delivered unparalleled successes across every industry.

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