Infographic: 6 Weeks to Omnichannel

With a little planning, your organization can identify and organize existing assets to shift to a true omnichannel approach.

Week 1

Identify Team—one lead from each line of operations that is customer-facing

Set Objectives and metrics for success

Decide on launch date

Action Plan: complete campaign and audience jobs template

Week 2

Review audiences—agree on 5–7

Review campaigns—note areas of overlap

Action Plan: Return the following week with adjusted campaign planning for determined audiences.

Week 3

Align on campaigns, channels, release dates, and data collection

Action Plan: Begin internal planning

Week 4

Provide updates on status

Develop messaging

Action Plan: Adjust as needed

Week 5

Provide updates on status and messaging

Action Plan: Adjust as needed

Week 6: Launch

Download the infographic

Download Campaign and Audience Job Templates

Explore Our Latest Insights

Stay updated with our latest blog posts and trends.

When Uncertainty Reigns, Registrations Stall: What Associations Must Do Now

The ripple effects of government instability, economic anxiety, and shifting trade policies are shaking confidence and suppressing early commitments to events. Here's what associations can do now.

How to Build a Trustworthy Event

Sharing Our Expertise: 5 Things You Can Do to Deal With Today's Uncertainty