Infographic: 6 Weeks to Omnichannel
With a little planning, your organization can identify and organize existing assets to shift to a true omnichannel approach.
Week 1
Identify Team—one lead from each line of operations that is customer-facing
Set Objectives and metrics for success
Decide on launch date
Action Plan: complete campaign and audience jobs template
Week 2
Review audiences—agree on 5–7
Review campaigns—note areas of overlap
Action Plan: Return the following week with adjusted campaign planning for determined audiences.
Week 3
Align on campaigns, channels, release dates, and data collection
Action Plan: Begin internal planning
Week 4
Provide updates on status
Develop messaging
Action Plan: Adjust as needed
Week 5
Provide updates on status and messaging
Action Plan: Adjust as needed
Week 6: Launch
Download the infographic
Download Campaign and Audience Job Templates
