
Infographic: 6 Weeks to Omnichannel
With a little planning, your organization can identify and organize existing assets to shift to a true omnichannel approach.

Week 1
Identify Team—one lead from each line of operations that is customer-facing
Set Objectives and metrics for success
Decide on launch date
Action Plan: complete campaign and audience jobs template

Week 2
Review audiences—agree on 5–7
Review campaigns—note areas of overlap
Action Plan: Return the following week with adjusted campaign planning for determined audiences.

Week 3
Align on campaigns, channels, release dates, and data collection
Action Plan: Begin internal planning

Week 4
Provide updates on status
Develop messaging
Action Plan: Adjust as needed

Week 5
Provide updates on status and messaging
Action Plan: Adjust as needed

Week 6: Launch
Download the infographic
Download Campaign and Audience Job Templates
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.
.jpg)
When Uncertainty Reigns, Registrations Stall: What Associations Must Do Now
The ripple effects of government instability, economic anxiety, and shifting trade policies are shaking confidence and suppressing early commitments to events. Here's what associations can do now.

How to Build a Trustworthy Event
.jpg)