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Your RFP Template for Event Marketing

A smarter, more strategic RFP can transform your next event. The Event Marketing Services RFP Template will help you define exactly what you need to drive registrations, expand reach, and attract more of the right attendees.

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The Best Agencies Passed on Your RFP

An RFP isn't paperwork. It's your first pitch. Before a single agency writes you back, your RFP is doing the talking, and it's either pulling smart partners toward you or pushing them away. Most push them away. Here's why yours might be one of them.

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Sense Making at Events | 360 Live Media

Read this blog recap of Beth Surmont’s Sense Making at Events – a timely conversation about foresight, intentional design, and helping attendees “get it.”

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Event Decision Toolkit

A practical guide to help you decide what to keep, what to change, and what to stop doing.

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The 12 Association Event Theme Archetypes

Learn about the 12 attendee archetypes showing up for your event - after, jam out to themed playlists.

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Inside The 6 Rs™ Framework: How 360 Live Media Approaches Event Strategy

Learn about The 6 Rs™ framework by 360 Live Media and how it can help your organization grow event relevance, reach, reputation, retention, revenue, and ROI.

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Strategy Is Stronger When It’s Paired with Planning Expertise

The strongest strategy comes from understanding the full reality of an association’s event. Find out why event planning & management, marketing & branding, sales & fulfillment, and strategy & experience design must work together.

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The Attendee Archetypes

There is no such thing as "the attendee." There are people trying to make the next right connection. People looking for proof that their organization is not falling behind. People sent by their boss to bring back answers. People walking into the room for the first time, trying to understand the codes, language, power dynamics, and opportunities available.

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Events in 2036: Three Futures Already Taking Shape

Scenarios like these will be here faster than we think.‍ As Convene looks back on the past 40 years, we thought it might be fun to peek ahead to the next 10. What might we be reflecting on at the 50th anniversary? This is a useful practice called foresight visioning. By looking at signals from today and asking what they could mean for our industry and our audiences, we can begin to make more intentional choices about the future we are shaping. Time travel with me to 2036.

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Redesigning Events Starts With Asking Better Questions

I spoke on a panel recently about redesigning association events, and I’ve been thinking about one idea that kept coming up in different ways. When an event needs to change, the first question should not be, “What should we add?”

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