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360 Live Media breaks news and earns coverage for our award-winning creative marketing campaigns, consistent thought leadership, and industry insights. Subscribe here to get our free 360 Mission Brief newsletter packed with trends, updates, and insights.
The Keys to Meaningful Events
Trust and intention create powerful event experiences.
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Strategic Storytelling: A Guide for Event Marketers
Discover how strategic storytelling can boost attendance, build trust, and turn first-time attendees into loyal fans, amplifying engagement and maximizing your marketing ROI.
What a Privacy-First Future Means for Your Association
The end of third-party cookies opens a powerful opportunity for associations to become premium, data-driven media channels.
Top 3 Event Marketing Mistakes Associations Make
Avoid these 3 common event marketing mistakes and transform your association’s event results, engagement, and ROI.
Why Membership Marketing Must Shift at Year’s End
Our research shows that prospective members aren't searching for you at the end of the year. Find out 3 marketing strategies to implement now to keep your membership pipeline healthy in Q4
What Are You Budgeting to Accomplish Next Year?
A budget is more than a financial exercise. It’s a strategic tool to help you achieve your organization’s mission, engage your audience, and create long-term impact. Explore how to connect your budget with measurable outcomes.
Why Audience Data Outshines Sponsorship Inventory
Sponsors value your audience data more than traditional event inventory. Learn how to collect and use attendee data to drive sponsor investment, prove audience alignment, and create strategic partnerships.
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What to Do When Uncertainty Hits and Registration Stalls
The ripple effects of government instability, economic anxiety, and shifting trade policies are shaking confidence and suppressing early commitments to events. Here's what associations can do now.
How to Build a Trustworthy Event
Nearly 400 professionals who attend events told 360 Live Media about what makes them trust — and distrust — events. Learn how you can drive people to register, engage, and come back again.
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5 Ways to Navigate Uncertainty with Confidence
It’s a challenging time for events, regardless of your industry. Fortunately, event professionals are great at handling change. Discover 5 things event professionals can do to support our audiences and organizations through whatever comes our way.