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Empathy in Event UX Design
Understanding the audience experience though a lens of empathy
Everything You Ever Wanted to Know About Event Marketing
Introducing Jaclyn Vann to Otter Talk
Embracing Change for the New Year
It is no secret that the past 18 months have upturned every aspect of our lives. December often brings on a time of self-reflection for our personal lives, but it is also important to make sure we apply the same reflections and considerations for work as well.
5 Traits of Highly Effective C-Suite Executives
Great leaders are hard-charging and demand results, but they must also keep things in perspective.
Why the Digital Hosted Buyer Program Is Your Best Bet
Why associations should adopt the digital hosted buyer model
Digital Strategies to Extend In-Person Events
The learning and connections that attendees experience at your in-person conference don’t have to end on the last day of the meeting. From keynote recordings to session snippets, digital content can generate ongoing member engagement.
Designing Events for Synthesis
Your packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience.
Circularity: The Biggest Shift for Trade Shows in 2024
Discover why it's crucial for trade shows to implement circularity in 2024
Cross-Team Collaboration: An Overlooked Strategy
Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.
Do You See this Crisis as a Danger or Opportunity?
How to evaluate your 2021 event for danger and opportunity