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How Your Brand Color Palette Affects Audience Perception

How to select colors for your brand color palette

If You’re Preparing to Host a Hybrid Event, Stop!

There is no such thing as a hybrid event — there are digital events and in-person events.

If You Can’t Count It … Does It Count?

How to measure success at your association

A Hybrid Event Playbook for 2021

hybrid event planning

How We Can Increase Women’s Engagement in Leadership

Despite strides towards equality, women remain underrepresented in leadership and management roles across various sectors. In this series, we would like to discuss the barriers to female advancement in these areas and explore actionable strategies for change. We are talking with accomplished women leaders, executives, and pioneers who have navigated these challenges successfully, to hear their experiences, tactics, and advice to inspire and guide the next generation of women toward achieving their full potential in leadership and management roles. As part of this series, we had the pleasure of interviewing Tara Burgess.

EIX: How to Virtualize Your Event

EIX webinar recording: How to Virtualize Your Event

How to Plan a Profitable Event in Uncertain Times

Strategies for association leaders to plan for a profitable annual meeting in 2022

How to Make Your Brand Refresh Successful

Learn from the Chandon brand refresh design project for your next branding project

How to Mitigate Top Conference and Trade Show Risks

2022 brings a number of risks for conferences and trade shows

How to create a virtual trade show

Virtual trade shows are here to stay