
Now What? Michelle Korsmo, President and CEO of WSWA
Don and Michelle discuss management in uncertain times including how Michelle takes inspiration from Winston Churchill's leadership style. Watch now to hear:
- How WSWA is re-imagining how they provide educational content to their members
- How Michelle's team has pivoted to work streams
- Why WSWA canceled their event (and didn't pivot to virtual)
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.

Beyond SEO: What You Need to Know About GEO and AEO
SEO alone isn’t enough. Discover how GEO and AEO help associations and event marketers stay visible, trusted, and relevant in an AI-driven search landscape.

The Keys to Meaningful Events
Trust and intention create powerful event experiences.
.jpg)
Strategic Storytelling: A Guide for Event Marketers and Planners
Discover how strategic storytelling can boost attendance, build trust, and turn first-time attendees into loyal fans, amplifying engagement and maximizing your marketing ROI.