
Now What? John Toner, Vice President, UFPA
July 17, 2020
Hear from an expert who has successfully launched a virtual trade show. United Fresh Produce Association just hosted their first all-virtual event, led by John Toner. John sits down with Don Neal to share:
- How he selected a tech platform
- Stats on attendance and audience growth
- The advantages of virtual
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.

Next-Gen Attendee Acquisition: How Association Events Can Attract Gen Z in 2026
When associations design their event for Gen Z, they raise the bar for everyone. Explore strategies to attract a new generation of attendees.
.jpg)
Trust Is Your Strongest Sales Asset: How Associations Can Turn Member Confidence into Sponsor Value
Building your sales approach around member trust can lead to stronger relationships across the board. Learn why.

360 Live Media's 2026 Ins and Outs
As associations plan their 2026 marketing and events strategies, we took a look at what’s trending and what’s tired for association marketing and events.