Now What? Christie Tarantino-Dean, CEO, Institute of Food Technologists

Christie leads an association that relies on face-to-face and tactile experiences as her membership represents the food ecosystem. Learn how IFT is:

  • Coping with changes in consumer demand and the supply chain
  • Approaching pricing strategy for their virtual event
  • Finding opportunity in innovation

Explore Our Latest Insights

Stay updated with our latest blog posts and trends.

Strategic Storytelling: A Guide for Event Marketers and Planners

Discover how strategic storytelling can boost attendance, build trust, and turn first-time attendees into loyal fans, amplifying engagement and maximizing your marketing ROI.

What a Privacy-First Future Means for Your Association

The end of third-party cookies opens a powerful opportunity for associations to become premium, data-driven media channels.

The 3 Biggest Event Marketing Mistakes That Associations Make

Avoid these 3 common event marketing mistakes and transform your association’s event results, engagement, and ROI.