
Now What? Chris Jahn, President and CEO of the American Chemistry Council
Chris talks to Don about why he's "long-term optimistic," despite preparing to turn all of his association's 2020 events virtual. Watch the full interview to learn:
- How ACC transformed their live event into virtual in 30 days
- Why ACC decided to charge for their event
- How he and his leadership team have been connecting with members more now than ever
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.

Beyond SEO: What You Need to Know About GEO and AEO
SEO alone isn’t enough. Discover how GEO and AEO help associations and event marketers stay visible, trusted, and relevant in an AI-driven search landscape.

The Keys to Meaningful Events
Trust and intention create powerful event experiences.
.jpg)
Strategic Storytelling: A Guide for Event Marketers and Planners
Discover how strategic storytelling can boost attendance, build trust, and turn first-time attendees into loyal fans, amplifying engagement and maximizing your marketing ROI.