Lead Marvels

March 11, 2025

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Strategy Is Stronger When It’s Paired with Planning Expertise

The strongest strategy comes from understanding the full reality of an association’s event. Find out why event planning & management, marketing & branding, sales & fulfillment, and strategy & experience design must work together.

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The Attendee Archetypes

There is no such thing as "the attendee." There are people trying to make the next right connection. People looking for proof that their organization is not falling behind. People sent by their boss to bring back answers. People walking into the room for the first time, trying to understand the codes, language, power dynamics, and opportunities available.

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Events in 2036: Three Futures Already Taking Shape

Scenarios like these will be here faster than we think.‍ As Convene looks back on the past 40 years, we thought it might be fun to peek ahead to the next 10. What might we be reflecting on at the 50th anniversary? This is a useful practice called foresight visioning. By looking at signals from today and asking what they could mean for our industry and our audiences, we can begin to make more intentional choices about the future we are shaping. Time travel with me to 2036.

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