Lead Marvels
March 11, 2025
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An Open Letter To Association Marketers During Events Season
You haven't slept well in three weeks. Not because anything went wrong. Because everything is going well, for the most part. And you're the one making sure it stays that way.
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What’s Keeping Planners Up at Night, and What to Do About It
Beth Surmont addresses four of the biggest concerns facing today’s event planners and how to tackle each one.
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Why Do Live Events Matter More Than Ever in the Age of AI?
As AI accelerates efficiency, it also increases the value of something technology cannot replicate: meaningful human connection.