360 Live Media Wins Two Hermes Creative Awards
May 9, 2024
We’re proud to announce that 360 Live Media has recently won two Hermes Creative Awards! These accolades honor creators who bring ideas to life through traditional and digital platforms.
Highlighting our expertise in event branding and event marketing, we are thrilled to celebrate our incredible clients and their visions, alongside our dynamic creative team that makes it all possible.
Event Branding: National Restaurant Association – The Table
The National Restaurant Association, the largest foodservice trade association in the world, tasked us with creating a unique event to connect four distinct expert groups. Our challenge? To develop a program that fostered collaboration and unforgettable experiences within a two-month period.
Through strategic planning, brand development, and experience design, we crafted "The Table." This event concept captured the essence of the industry by framing everything through the lens of a restaurant. From staff dressed as servers to themed session rooms, every detail aimed to unify a diverse audience. But the magic wasn't just in the theme; attendees overwhelmingly rated networking as the most valuable aspect, highlighting the success of our strategy.
Learn More About 360 Live Media's Event Branding Award
Nonprofit Event Marketing Campaign – NPE2024
The Plastics Industry Association (PLASTICS) partnered with 360 Live Media to breathe new life into their signature event, NPE2024: The Plastics Show. After a six-year hiatus, the goal became to attract the largest audience, reunite the entire plastics industry in one place, and create a personalized campaign that spoke to different parts of the industry.
We developed a comprehensive marketing strategy, anchored by the theme "Made for You." This theme emphasized the universality of plastics and resonated with a broad audience. Our fully integrated campaign spanned website development, social media engagement, digital advertising, and strategic partnerships.
Learn More About 360 Live Media's Event Marketing Award
Thank you to Hermes Creative Awards for this recognition. We are passionate about crafting exceptional experiences for our clients, and these awards motivate us to continue exceeding expectations!
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.
The Attendee Archetypes
There is no such thing as "the attendee." There are people trying to make the next right connection. People looking for proof that their organization is not falling behind. People sent by their boss to bring back answers. People walking into the room for the first time, trying to understand the codes, language, power dynamics, and opportunities available.
Events in 2036: Three Futures Already Taking Shape
Scenarios like these will be here faster than we think.As Convene looks back on the past 40 years, we thought it might be fun to peek ahead to the next 10. What might we be reflecting on at the 50th anniversary?This is a useful practice called foresight visioning. By looking at signals from today and asking what they could mean for our industry and our audiences, we can begin to make more intentional choices about the future we are shaping.Time travel with me to 2036.
Redesigning Events Starts With Asking Better Questions
I spoke on a panel recently about redesigning association events, and I’ve been thinking about one idea that kept coming up in different ways. When an event needs to change, the first question should not be, “What should we add?”