
360 Live Media Expands Capabilities
March 20, 2025
Event Strategy & Marketing Agency Adds Event Management and Sales Services to Enable End-to-End Event Growth Solutions
Washington, D.C.— 360 Live Media, a Smithbucklin company, today announced an expansion of their capabilities to provide end-to-end event growth solutions for trade show and conference organizers. The agency will now support clients with event strategy, experience design, planning and management, marketing, and sales services, enabling clients to drive efficient growth through a single partner.
Since 2011, 360 Live Media has been known as an award-winning event strategy, marketing, and design firm. After being acquired by Smithbucklin in 2018, it became clear that clients wanted the services of both organizations through a single client service delivery team. After delivering on this value proposition for years to meet the organic demand, today's announcement reflects an official go-to-market offering integrating Smithbucklin's robust event management and sales services with 360 Live Media's strategic creative and marketing capabilities. Through this integration, clients will have access to best-in-class event solutions from both companies.
"This is exciting news for any association with an event," said Jack Macleod, President of 360 Live Media. "Event organizers are looking to simplify and streamline their operations in today's complex and expensive post-pandemic event marketplace. The integration of these services with 360 Live Media will enable efficient event growth for our clients."
"We saw tremendous potential when we acquired 360 Live Media," said Matt Sanderson, President and CEO of Smithbucklin. "Today's announcement is gratifying because of the value it will create for our clients, our employees, and our company."
In conjunction with the announcement, the firm launched a brand refresh including an updated visual identity. To see it and learn more, visit www.360livemedia.com.
###
About 360 Live Media
360 Live Media is a full-service events agency on a mission to make association events more valuable. We bring together the well-established event services of Smithbucklin and the innovative strategies of 360 Live Media to deliver total event management for any type of industry convening. From smart strategy to flawless execution, our integrated service delivery model elevates the experience for event organizers looking to modernize their approach, optimize their impact, and grow the show. 360 Live Media is a Smithbucklin company with offices in Chicago and Washington, DC. For more information, please visit www.360livemedia.com.
About Smithbucklin
Smithbucklin is a leading professional services company serving non-profits and industry associations. Through full-service management, meetings, sales, and strategic marketing solutions, we unlock the power of human networks that move every industry, field, and profession forward. For more information, please visit https://www.smithbucklin.com/.
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.

The Attendee Archetypes
There is no such thing as "the attendee." There are people trying to make the next right connection. People looking for proof that their organization is not falling behind. People sent by their boss to bring back answers. People walking into the room for the first time, trying to understand the codes, language, power dynamics, and opportunities available.

Events in 2036: Three Futures Already Taking Shape
Scenarios like these will be here faster than we think.As Convene looks back on the past 40 years, we thought it might be fun to peek ahead to the next 10. What might we be reflecting on at the 50th anniversary?This is a useful practice called foresight visioning. By looking at signals from today and asking what they could mean for our industry and our audiences, we can begin to make more intentional choices about the future we are shaping.Time travel with me to 2036.

Redesigning Events Starts With Asking Better Questions
I spoke on a panel recently about redesigning association events, and I’ve been thinking about one idea that kept coming up in different ways. When an event needs to change, the first question should not be, “What should we add?”