Gretchen is a strategic thinker and operational leader who brings over 15 years of marketing, event planning and management experience to the 360 Live Media team. As the Vice President of Enterprise Client Services, she is passionately client driven, measuring success by how well she helps her clients amplify their vision and maximize the value of their investment in events and membership services.
Prior to joining 360 Live Media, Gretchen worked at Octagon, a global sports and entertainment marketing agency. While there she provided strategic marketing, account services, and event management for global corporate clients, including BMW and Rolls Royce. A certified project management professional, her client portfolio spanned a wide range of brands, associations and industry organizations including luxury automotive, home improvement, art and fashion. She has developed, planned, and managed hundreds of complex events and transformed underperforming programs into highly successful, transformative campaigns, including events with Miami’s Art Basel, CES, New York’s Fashion week, and multi-stop national tours.
Gretchen also has extensive experience helping clients reach new audiences by developing and executing outreach and engagement initiatives though diversity and inclusion sponsorships and events and prides herself in helping clients reach corporate social responsibility goals.
Always looking to take on new adventures in her personal life as well as her professional life, Gretchen is an avid long-distance cyclist, marathon runner, and Ironman triathlon finisher. Gretchen graduated from Smith College and completed post-graduate work in Event Management from The George Washington University. She lives with her husband, son and a multitude of houseplants in Northern Virginia.