Bill is a marketing veteran who believes the best idea is the one that gets results.
For 20 years, Bill has built brands, led integrated marketing campaigns, and developed business strategies that deliver high impact for corporations and nonprofits.
Prior to 360 Live Media, Bill led membership acquisition and retention campaigns at the American Association for the Advancement of Science (AAAS), B2C and B2B marketing campaigns at CARFAX, and advertising engagements for Omnicom’s Porter Novelli, where his clients included organizations such as the Sustainable Forestry Initiative, Anheuser-Busch, Penske Truck Rental, the Internal Revenue Service, the Depression is Real Coalition, and Walmart.
Academically speaking, Bill graduated from the University of Maryland, College Park with a double major in Public Relations and Economics.
P.S. Did you know that the “P.S.” is the second-most-read part of any communication? The headline is #1, of course. Interesting, right?