As we enter the one-year mark of the isolation, WFH, no in-person meetings and lots of new Zoom relationships, what will your members think, feel and do differently this year that they’ll attribute to you?
Fast forward to 12.31.21 and ask yourself: will your association or society have become more indispensable, more of a “go-to” resource and will you have deepened the bonds of engagement your members crave and the loyalty and attraction that you need to cultivate?
2021 can be an exceptional year if you zig when others zag, listen when others talk and deliver value when others are hunkering down.
The good news is that you already have what your members need:
There’s an even longer list that I’m sure you can draw upon for your organization.
More good news is that there may be many more potential opportunities that you can adopt right now to make this year more meaningful for your members. Here are three ideas to get you started:
This year will continue to be uncertain and dynamic and it’s unlikely we’ll all be together again anytime soon. But that doesn’t mean you can’t increase your level of communication, connection and impact on the lives of your members.
Now more than ever, the association we have with one another really matters. Make this a year that your members will remember with gratitude for all you did for them.