By the way, make sure you join us on Tuesday, February 23 for a behind-the-scenes webinar about ASCEND. We'll share more insights and details that you can use for your upcoming digital event. Register now for free.
Every event organizer is trying to find new ways to design a digital event that stands out from the crowd, keeps the audience engaged and draws a new audience...while still retaining loyal members.
Just a few short months ago, the first ever space conference designed to attract both die-hard NASA engineers, rocket scientists and loyal members of the country’s premier space institute, AIAA (American Institute of Aeronautics and Astronautics), and a deliver an entirely new audience, did just that.
This brand new event, launched virtually in November of 2020, delivered on the needs of its most ardent scientific community AND even more importantly, it attracted 64% of its audience from outside of its membership.
That’s not a typo...64% of the audience that registered and attended were not members of AIAA. This is an unprecedented accomplishment that provides so many opportunities for AIAA to build upon, and a great many lessons you can apply to your next digital or omnichannel (hybrid) event.
This new audience resulted in AIAA exceeding their attendee target by 150%.
These new attendees included young engineers, venture capitalists, business executives, entrepreneurs, real estate developers, lawyers, professors and leaders from across the business, academic and scientific spectrum. This event was designed, branded, programmed and marketed to attract individuals from the entire aerospace ecosystem - and it succeeded.
How did they do it? Here are the top 5 drivers of their success.
As the agency that AIAA hired to lead the research, design, branding, curriculum development, and marketing that helped AIAA accomplish these amazing results, 360 Live Media congratulates the ASCEND team. We continue to work with them on new ways to achieve these kinds of results across their entire event portfolio.
For more details on this amazing event, and to learn more about how your organization can achieve results like these, download the ASCEND case study here.
Founder & CEO
360 Live Media