A Partnership Built to Last
For more than 15 years, the Consumer Bankers Association (CBA) has partnered with 360 Live Media to shape the strategy, creative direction, and theme for its flagship event.
The relationship began with a bold transformation that unified eight separate conferences into CBA LIVE, setting the stage for the event to become a leading annual gathering in consumer banking. Today, 360 Live Media drives the creative strategy to ensure every touchpoint, from keynote messaging to signage, delivers a cohesive, impactful brand experience.
RESULTS
- 167% revenue growth and 10x sponsorship increase
- 33% new attendees annually, with 1,700+ attendees in 2025
As the industry evolves, CBA continues to rely on 360 Live Media to keep the event relevant and future-focused.
"360 Live Media helped us change the game. Through a bold reinvention of our annual event, we increased attendance year over year and now offer a new brand experience for our members.”
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