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Infographic: 6 Weeks to Omnichannel
With a little planning, your organization can identify and organize existing assets to shift to a true omnichannel approach.

An Open Letter to COVID-19 from a Trade Show Exhibitor
Solutions for trade show exhibitors during COVID

ASHE Earns MarCom Gold Award for Event Rebrand by 360 Live Media
WASHINGTON, D.C.— 360 Live Media and Smithbucklin are honored to announce that the American Society for Health Care Engineering’s (ASHE) annual conference was the recipient of the distinguished Gold Award in the Event Rebrand category at the 2023 MarCom Awards. ASHE’s Health CareFacilities Innovation Conference is the premier gathering for collaborative advancement in the rapidly changing health care physical environment landscape.Aiming to reinvigorate the formerly named ASHE Annual Conference & Technical Exhibition, ASHE partnered with360 Live Media and Smithbucklin to rename and rebrand their annual flagship event — the United States’ largest and longest-running gathering dedicated to health care facilities management — to reiterate the value this event provides to its dedicated community base and expand its reach to newer, younger, and more diverse audiences. For more than sixty years, the conference has supplied trusted knowledge and necessary tools to health care facility professionals who are dedicated to operating and maintaining safe, efficient and effective care environments.

ASCEND: An Out of this World Event
How one association reinvented their annual meeting, attracting 64% non-members

8 Tips to Host a Virtual Meeting
What event planners need to know about Zoom fatigue

9 Tips for Marketing a Virtual Event
How to build a virtual event marketing strategy

American Beverage: The Next Chapter
The story and strategy behind American Beverage Association's rebranding

A New Way to Think About Hybrid Events
Hybrid event strategy for your association

A Masterclass on Audience-Centered Design
It’s not often that you encounter a tradeshow that is perfectly designed to remove friction and enable business. This past NAFEM Show was one of those. Discover some of the tactics Event Director Buffy Levy used to enhance attendee experience.

8 Tips on Virtual Presentation (from a videographer)
Best practices for virtual speakers