360 Live Media By The Numbers

An introduction to the agency that gives you more through the key metrics that define our impact.

When you partner with 360 Live Media, you’re not just hiring an event agency — you’re working with a results-driven partner obsessed with measurable outcomes. From strategy and branding to marketing and event execution, everything we do ladders up to data, impact, and growth. Here’s a look at the numbers that define who we are and what we deliver.

One Mission: Make Events More Valuable

At the heart of everything we do is a simple mission: to make association and corporate events more valuable.

360 Live Media was built to help organizations elevate their live experiences, trade shows, annual meetings, and conferences into strategic, measurable business assets. We blend expertise in event strategy, marketing, branding, design, and sales to turn every event into a growth engine.

With offices in Washington, DC and Chicago, our team of strategists, designers, and marketers partner with associations, corporations, and nonprofits to modernize their events, drive attendance, and increase ROI.

30 of the Top 250 Trade Shows

360 Live Media has proudly partnered with 30 of the Top 250 Trade Shows in the world, bringing measurable results to some of the largest, most complex, and most influential events in the industry.

We’ve also supported 17 of the “Fastest 50” and “Next 50” events, recognized for rapid growth and innovation. That scale gives us a unique vantage point: we know what works, what doesn’t, and how to replicate proven strategies across event portfolios.

6 Core Metrics That Define Success

At 360 Live Media, success isn’t defined by applause at the closing session. It’s defined by what we call the 6 Rs.  These are the six metrics every association should measure:

1. Reach: How many people you engage and attract.

2. Retention: How many return year after year.

3. Relevance: How well your event aligns with your audience’s needs.

4. Reputation: How your audience perceives your event and brand (often measured via NPS).

5. Revenue: How much money your event generates from registrations, exhibitors, and sponsors.

6. ROI: Your return on investment — the ultimate measure of performance.

We apply these six dimensions to every client engagement, ensuring every campaign and event has clear, trackable goals that prove value and impact.

167 Data Points Analyzed Per Event

Data drives better decisions. That’s why we developed the Strategic Event Assessment® (S.E.A.) Dashboard, a proprietary analytics tool that tracks 167 data points across each event we manage.

From audience segmentation and conversion tracking to sponsorship performance and attendee satisfaction, the S.E.A. Dashboard provides real-time insights that inform strategy and action. With hundreds of data points captured and benchmarked, we turn every event into a continuous improvement loop.

5 Integrated Disciplines Under One Roof

Success doesn’t come from isolated efforts. That’s why 360 Live Media integrates five essential disciplines into one cohesive agency model:

1. Event Strategy & Experience Design

2. Event Planning & Management

3. Marketing & Branding

4. Sales & Fulfillment

5. Research, Data & Insights

By combining these functions, we eliminate silos and create full-funnel event ecosystems. This proven approach results in seamless execution, consistent messaging, and stronger returns for the organizations we serve.

Billions in Industry Impact

360 Live Media doesn’t just help events grow — we help industries thrive. Our client portfolio represents billions of dollars in annual economic activity across sectors like healthcare, manufacturing, technology, finance, agriculture, and sustainability.

We’ve helped associations increase attendance by double digits, launch new revenue streams, and transform stagnant events into record-setting experiences. Every engagement strengthens the industries our clients represent, and that ripple effect is what drives us.

Why this matters: When events grow, industries grow. Our success is measured not only in metrics, but in the missions we help accelerate.

Endless Possibilities

Every organization, event, and audience is unique. That’s why we build custom strategies rooted in your goals, your data, and your definition of success. Whether you’re looking to grow attendance, reposition your brand, modernize your experience, or increase revenue, we’ll measure what matters and get you there faster.

Our promise is simple: clarity, creativity, and accountability. Connect with our team to get started.