Step One of Your 2021 Hybrid Event Strategy

July 31, 2020

In my conversations with association leaders, I’m hearing three main questions:

  1. How do I build a hybrid event portfolio for 2021 and beyond?
  2. How do I level-up on virtual events by making them more profitable and engaging?
  3. How do I strengthen the operating income of my organization?

I’ll be breaking out solutions for each of these issues over the next three weeks.

First, I’m going to lay out a few constructs for planning your hybrid event. Many decision-makers feel paralyzed about moving forward without a clear strategy. They’re waiting for more information or for circumstances to improve. We can’t wait any longer—the time to make decisions is now.

Watch the video to learn:

  1. How you can move forward with decision-making in a time of imperfect and incomplete information
  2. How you can evaluate where you are right now and develop a hypothesis for where you’ll be next year
  3. Why you need an intentional strategy to maximize the four key components of hybrid events

Don Neal

Founder & CEO

360 Live Media

Explore Our Latest Insights

Stay updated with our latest blog posts and trends.

Next-Gen Attendee Acquisition: How Association Events Can Attract Gen Z in 2026

When associations design their event for Gen Z, they raise the bar for everyone. Explore strategies to attract a new generation of attendees.

Trust Is Your Strongest Sales Asset: How Associations Can Turn Member Confidence into Sponsor Value

Building your sales approach around member trust can lead to stronger relationships across the board. Learn why.

360 Live Media's 2026 Ins and Outs

As associations plan their 2026 marketing and events strategies, we took a look at what’s trending and what’s tired for association marketing and events.