Step One of Your 2021 Hybrid Event Strategy
July 31, 2020
In my conversations with association leaders, I’m hearing three main questions:
- How do I build a hybrid event portfolio for 2021 and beyond?
- How do I level-up on virtual events by making them more profitable and engaging?
- How do I strengthen the operating income of my organization?
I’ll be breaking out solutions for each of these issues over the next three weeks.
First, I’m going to lay out a few constructs for planning your hybrid event. Many decision-makers feel paralyzed about moving forward without a clear strategy. They’re waiting for more information or for circumstances to improve. We can’t wait any longer—the time to make decisions is now.
Watch the video to learn:
- How you can move forward with decision-making in a time of imperfect and incomplete information
- How you can evaluate where you are right now and develop a hypothesis for where you’ll be next year
- Why you need an intentional strategy to maximize the four key components of hybrid events
Don Neal
Founder & CEO
360 Live Media
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.
What “Urgency” Actually Means in Event Marketing
When you strip event marketing down to its foundation, there are really only two tools available to a marketer. Urgency and exclusivity. Everything else is execution. The question is not whether to use them. It is whether you are using them honestly.
An Open Letter To Association Marketers During Events Season
You haven't slept well in three weeks. Not because anything went wrong. Because everything is going well, for the most part. And you're the one making sure it stays that way.
.png)
360 View: What’s Keeping Planners Up at Night, and What to Do About It
Beth Surmont addresses four of the biggest concerns facing today’s event planners and how to tackle each one.