At the American Beverage Association, we're proud to represent an iconic industry. That's known for our innovation, leadership, and willingness to work together and drive real solutions. As we recently celebrated our centennial, it became clear that we needed to rebrand the organization to better represent not only who we are today, but who we will be in the future. We brought 360 Live Media onboard to help us develop this new look. And we're thrilled with the outcome. It's bold, forward-looking, and it speaks to what our industry is all about: driving solutions together. We're delighted with the team and the process that got us to this place. And we've received great feedback from our members and other stakeholders. I highly recommend 360 Live Media to any association thinking about a new look for their brand, cheers to a new century of service to America's leading beverage companies and our association partners.