Jan 2020

SHIFT20

Marketing
Event Strategy
Experience Design
Theming
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Client

IFT

A New Perspective

SHIFT20 provided an opportunity for attendees to be inspired, see their jobs differently, and understand, with better clarity, the complexity of the food technology ecosystem.

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Conference signage in a hallway that reads "Shift Your Focus"
Grid of colorful light spectrum textures for the SHIFT brand
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Color

Using the full spectrum of color gave us the ability to illustrate the unity and diversity of the ecosystem.

Design Elements

Executions involved clean backgrounds (both dark and light), colorful gradients, iconography, and motion. Animation provided an opportunity to illustrate the dynamism of the industry.

On-site journey map design for SHIFT 2020
Laptop on a desk with the SHIFT 2020 website homepage on the screen
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Project Gallery

Hands holding a phone with an email promoting SHIFT 2020 on the screen
A phone with an email promoting SHIFT 2020 on the screen
Animation of a colorful light path
Animation of a seed growing into a plant
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