E3 2021
ESA
Did you see E3?
For the first time ever, the ESA put on a fully digital E3. With help from the creative and marketing teams of 360 Live Media, E3 managed to reach one of the largest audiences ever. Bold, edgy, and vibrant, the visual identity of E3 2021 served as a dramatic backdrop in promotional materials and for the event itself.
In 2020, for the first time since 1995, E3 was canceled due to COVID-19. Anticipation was high for the packed E3 2021 program.
There's no such thing as a typical gamer. One challenge in producing E3 marketing materials was representing the diversity of games and the people who play them. For E3, the logo became a foil that reflected games and gamers throughout the industry .
Really, what could be more natural than a digital E3? For an audience used to connecting, creating, and collaborating digitally, the digital E3 was a natural extension. With the Tetris-inspired set, at times it seemed almost as if the hosts of E3 stepped right into the digital world itself.
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