We created a theme and visual identity that simultaneously represented the complexity of the banking industry and depicted CBA LIVE as the must-attend conference for clarity and answers. The theme visuals also had to be simple and flexible enough to easily recreate for a variety of executions.
We leveraged the symbol of an asterisk to anchor the event theme narrative and inspire the mark for this event.
In the same way that an asterisk promises a reader that there are further details and clarification ahead, attendees could look to CBA LIVE for answers to the big questions circling in the banking industry right now.
The theme used a simple color palette, a small set of vector shapes and icons, and a bold and familiar font. The vector patterns created a sense of visual noise and complexity while the blue asterisk cut through the noise and provided direction and clarity.