Nov 2020

ASCEND

Event Strategy
Branding
Experience Design
Marketing
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Client

AIAA

Designing ASCEND

360 Live Media designed ASCEND, in typical space exploration fashion, from the ground up. Starting three years ago with a simple idea to expand the conversation surrounding the future of space, AIAA and 360 Live Media developed a new event to accelerate the building of humanity's off-world future.

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ASCEND logo sketches in sketchbook
ASCEND logo sketches on a computer screen
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Space for Interaction

360 Live Media named and designed the event brand, created the strategic event framework on which the curriculum was crafted, and built and launched the integrated marketing campaign and website that attracted 3000+ people from around the world to attend the inaugural ASCEND event.

Engineers, venture capitalists, professors, students, business executives, lawyers, real estate developers, and more attended this truly diverse and global experience.

Houston, We have a problem.

While originally designed as an in-person event in Las Vegas, COVID19 forced ASCEND online. 360 Live Media helped ensure ASCEND's seamless transition to a virtual event.

Astronaut standing by the entrance to the virtual ASCEND event
Laptop screen showing a session from the virtual event ASCEND
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Project Gallery

Grid of branded imagery, color and typography for the virtual event ASCEND
Branded envelope and mission patch for ASCEND
Several floating business cards for the virtual event ASCEND
Grid of speaker headshots for ASCEND
Print ad promoting the virtual event ASCEND
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