Membership Marketing Playbook

A New Playbook for a New Era

Technology, consolidation, shifting preferences — there’s a sea change happening to associations and nonprofits, and many membership organizations are struggling to stay afloat. If you’re finding that it’s harder than ever to find new members and retain the ones you’ve got, you’re not alone. It’s time for a membership marketing tune-up.

Good membership marketing does two things:

  1. Attract new members to your organization
  2. Cultivate relationships with existing members so that they renew again and again

While there isn’t a magic answer that can fix every membership marketing problem, there are some small moves that can lead to big wins. We’ve organized them for you in this Membership Marketing Playbook. It will help you accelerate your success and hopefully inject a bit of levity into your work. After all, membership marketing is the business of bringing people together, and it should be fun!