For more than 25 years, the Electronic Entertainment Expo (E3) has been the convener of the video game industry. However, in 2020, E3 was forced to cancel due to COVID-19.
With travel restrictions still in place, and vaccines not yet widely available by late 2020, it became clear that ESA needed a dynamic event strategy that would allow E3 to make a comeback in 2021.
As a result of working with 360 Live Media and its partners, ESA identified a monumental opportunity to develop a digital broadcast of E3, and extend its reach to a global audience of media, industry professionals, and video game fans who had never been able to attend the in-person event.