ASUG Case Study

Americas’ SAP Users’ Group

ASUG Case Study

The Opportunity

SAP for Utilities Presented by ASUG is North America’s leading event for utilities organizations using or considering SAP to make faster, smarter decisions for their businesses. It’s where technical and business leaders come together each year to share best practices, network with their peers, and leave feeling prepared to make substantive changes to improve the efficiency of their organizations.

Due to the COVID-19 pandemic, ASUG made the decision to host the event in a hybrid format—in San Diego and online—for the first time in the event’s history. To ensure success, ASUG partnered with 360 Live Media to develop an event strategy, pricing model, and integrated marketing campaign that would attract the largest addressable audience and drive revenue.

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