ASAE Case Study

American Society of Association Executives

ASAE Case Study

The Opportunity

In 2015, the event landscape was saturated with events that served meetings professionals across their three principal needs: education, peer-to-peer sharing of best practices, and access to partners and business solutions. While many events attempted to offer an environment that delivered on these needs, none were designed to align them in a fashion that reflected how the meeting community most effectively learns, connects, and conducts business. 

As a convening authority for association professionals, ASAE recognized an opportunity to sunset their 40-year-old event, Springtime, and spearhead innovation through a powerful new format for events. By introducing Xperience Design Project (XDP), ASAE breathed new life into their live media platform, established a new standard for meetings and re-affirmed their position of authority for the association meeting professional community. 

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